Amazon Prime Day

Amazon Prime Day

Amazon Dangles Prime Day Deals With Shoppers in 'Driver's Seat

Amazon.com Inc.’s fall sale for Prime subscribers kicked off Tuesday, with the e-commerce giant looking to get a jump on what’s expected to be a humdrum holiday shopping season. Prime Day offers exclusive deals and discounts to Amazon Prime members, putting shoppers in the "driver's seat" when it comes to scoring great bargains on a wide range of products.

With competition heating up in the e-commerce space, Amazon Prime Day has become a highly anticipated event for consumers looking to save big on everything from electronics to fashion to home goods. By offering limited-time deals and lightning sales, Amazon is able to create a sense of urgency and excitement among shoppers, driving sales and boosting customer loyalty in the process.