Argylle

Argylle

Apple's Box Office Misfires: Are Napoleon, Flower Moon, Argylle ...

Apple spent at least $700 million to make "Killers of the Flower Moon," "Napoleon" and "Argylle." They grossed a combined $466 million worldwide.

Despite the significant investment, "Argylle" failed to meet box office expectations, contributing to Apple's disappointing overall performance in the film industry. The movie's lackluster reception raises questions about the company's strategy and ability to compete in the highly competitive entertainment market.

As Apple continues to invest heavily in original content, the underperformance of "Argylle" serves as a cautionary tale for the tech giant. It highlights the challenges of breaking into the film industry and the importance of creating content that resonates with audiences worldwide.