All-Star 2021 game court to represent HBCU spirit
NBA All-Star Game Presentation to Feature HBCU-Inspired Elements on Broadcast and In-Arena
This weekend, the NBA will highlight and pay tribute to the vital role of Historically Black Colleges and Universities (HBCUs) at NBA All-Star 2021 with HBCU-inspired elements incorporated on broadcast and in-arena on Sunday, March 7 from State Farm Arena in Atlanta. In addition to music, content and storytelling, the league will spotlight HBCU students and alumni through the Michelob Ultra Courtside virtual fan experience, student artwork, in-arena activations, merchandise and partnerships.
As previously announced, the NBA All-Star Game and skills competitions will take place on the same night for the first time. TNT’s coverage will begin at 5 p.m. ET, followed by the Taco Bell® Skills Challenge and MTN DEW® 3-Point Contest starting at 6:30 p.m. ET.
All-Star CourtThe game court for NBA All-Star 2021 will represent both the academic significance as well as the incredible pride and school spirit of HBCUs and their students. The court design – created in collaboration with HBCU alumni from various schools – is vibrant and energetic, incorporating icons representing the best of HBCU academics, music and campus life while connecting back to the celebration of the game at center court.
The first look at the NBA All-Star 2021 game court in Atlanta!
All of All-Star in One Night, Sunday, TNT: