NBC-Sky launch ONE PLATFORM for premium video sales

NBCUniversal says its new ONE PLATFORM outlet will rebuild the premium video marketplace and adjust to a world already created by viewers.

Making its debut at CES in Las Vegas, ONE PLATFORM will enable advertisers to reach audiences through more than 110,000 hours of new original content across 97% of the US population as well as another half a billion people in the UK and Europe through sister company Sky.

“The future of our business is simple: it’s our audience. People are the centre of everything we do. We know that viewers do not differentiate content by network, time or screen; instead, our fans see NBCUniversal as one giant home to the best stories, so that’s the mindset we’ll go to market with in 2020,” said Linda Yaccarino, Chairman, Advertising and Partnerships, NBCUniversal.

NBCUniversal says ONE PLATFORM will offer advertisers its best content across any screen, helping to simplify the buying process and deliver better results for brands.

The platform is still under construction but NBC says in three years it will have a single online platform to optimise, plan, deliver, and measure audiences across all video distribution points.

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