Rivian

Rivian

Rivian May Be a Mess, But Its Starter SUV Looks Like Savvy

The embattled EV startup unveiled its third vehicle on Thursday — a $45,000 SUV aimed squarely at the middle of the market — and teased a fourth. Despite facing challenges, Rivian continues to push forward with innovative electric vehicle designs.

Rivian's new SUV offers a more affordable option for consumers looking to enter the electric vehicle market. With a focus on sustainability and cutting-edge technology, Rivian is positioning itself as a leader in the EV industry.