Very demure, very mindful

Very demure, very mindful: How brands should navigate 'internet ...

TikTok-spawned viral phrases are here today, gone tomorrow. Some brands are quick to latch on. Should they?

Staying relevant in the fast-paced world of social media

In the age of social media, trends come and go at lightning speed. Brands must be careful when jumping on the bandwagon of viral phrases and internet sensations. While it may seem like a quick win to align your brand with the latest craze, it's important to consider the long-term implications and whether it truly aligns with your brand values and messaging.

Building a strong and authentic brand identity

Instead of chasing after every fleeting trend, brands should focus on building a strong and authentic brand identity that resonates with their target audience. By staying true to their values and messaging, brands can create a lasting connection with consumers that goes beyond the latest viral sensation. In a world where trends come and go in the blink of an eye, authenticity is key to standing out and building a loyal following.