Gold Bar Sales Are Surging at Costco. Why?
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Customers Flock to Costco to Buy Gold Bars
Costco may be selling up to $200 million worth of the bars each month, according to a Wells Fargo analysis. The bars sell out quickly, and customers are trading advice online about how to get them.
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Alongside its $1.50 hot dog and soda combo, gallon tubs of mayonnaise and value packs of socks, Costco, the warehouse retailer, has been selling gold bars since October.
Now Costco is selling up to $200 million worth of gold and silver each month, according to an analysis from Wells Fargo.
Online forums and Reddit threads have cropped up where customers give one another advice on how to purchase the bars before they sell out.
“I’ve gotten a couple of calls that people have seen online that we’ve been selling one-ounce gold bars, yes, but when we load them on the site, they’re typically gone within a few hours,” Richard Galanti, Costco’s executive vice president and chief financial officer, said in an earnings call in September.
Costco started selling gold bars in October.
Costco is now selling one-ounce, 24-karat gold bars, according to its online store. The bars can be purchased only by members, and the price varies based on market rates. As of Thursday, the bars were sold out for members online, but The Wall Street Journal reported that shoppers purchased them for around $2,000 in December.
Costco has also been selling silver coins, advertised as 99.9 percent pure silver, since January, according to an analyst report from Wells Fargo.
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